By Richard B. Barger, ABC, APR
Many people have decided, without justification, that email is just like casual conversation. It isn't. Such an offhand attitude can affect your standing with both clients and colleagues, and their view of your professionalism and competence. Readability? Bah!
By John McLain
One of the best ways to gain credible visibility for a corporate client is to have that company's chief executive submit an opinion piece to a major newspaper and have it published. Fiery Opinion
By Richard B. Barger, ABC, APR
If you believe your client will find your Big Idea too big, start with a bigger idea. Outrageous, Unusual
By Richard B. Barger, ABC, APR
A bit of pre-conference planning is a small price to pay for a great return on the time and money you spent getting there in the first place. Set Priorities
